Search Engines can be a valuable source of targeted traffic to your website. Across almost every industry, end users are leveraging search engines in every stage of the sales process. From the first step as users gather information to the final stage of becoming a client, search engines are a powerful source of information. Optimize your site correctly and search engines will be sure to guide users to your site.

Search engine optimization (SEO) is a complex process that involves researching the most popular search terms in your industry, analyzing your web content for its relevancy to those terms, and making changes to optimize your website accordingly.

WSI Connect is a digital marketing agency located in the Bay Area and we have a number of SEO consultants that can help develop the marketing strategy to help you attract the right visitors to your website.

Here are the core strategies that we leverage as Bay Area SEO consultants:

Keyword Research

Keyword selection is the starting point for any SEO campaign. It’s essential to choose keywords that are relevant to your business, that convert well, and have the right mix of value vs. competition. Good keyword research can help you better understand the terms your prospects use when searching for the products and services that you offer. This acts as a guide for building out relevant content on your website.

Competitive Analysis

When you embark on a journey to increase the online visibility of your business, a great first step is to find out what your competitors are doing. What search terms, or keywords, are they ranking for? Are they engaging in pay-per-click (PPC) advertising? Is their website designed for conversion? Is it mobile friendly?This information provides a sense of what is working for them and what isn’t – their strengths and their weaknesses.

Web Audits

You may already have an attractive website—however, there is much more to a high-quality site than aesthetics. A clean, well-structured site that incorporates modern SEO architecture appeals to the search engines and helps with rankings. We start with an analysis of your site’s on-page optimization, how well users are engaging with your site, review the code, and locate areas for improvement.

Website Content

High-quality, original content is the essence of SEO. And the core of all website content rests in meta tags, page titles and web content. Creating pages with end users and search engines in mind is the most effective way to ensure positive rankings. Poor web content can be extremely detrimental to your site’s visibility. And due to Google’s unpredictable algorithm changes—many of which focus on content—it’s essential to have the pros write your web content with SEO in mind. We help analyze and improve the existing content as well as create new content for web pages and blog posts.

Local Search

Local search optimization is a powerful tool for businesses that need to target local customers. We develop a localized strategy that helps target the right type of prospect in your local geographic area.

The first step in working with WSI Connect is to schedule a discovery call.   The goal of this call is to better understand your business and goals. We will use the information gathered to create a market and competitive analysis.

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